Human billboard to advertise local businesses

Human billboard to advertise local businesses

Business Idea:

Making money by offering a human billboard service to advertise local businesses.

Overview:

Human billboards provide a way to add visibility to just about every possible type of business.  Once an obscure form of advertising, it is catching on as a highly effective, cost efficient method of advertising and promoting products and services.

So what exactly is a human billboard?  In this context it refers to people that hold signs or banners inscribed with promotional and advertising copy in high traffic areas.  The usually energetic folks that hold the billboards position themselves near the establishments they are promoting and call attention to themselves and the company.  The idea of course is to get passing motorists and pedestrians to pay the establishment a visit.

Frequently, the human billboards are folks who do the work either on a part time or as needed basis.  As a low skill, minimal training initiative it allows for quick deployment of individuals to client locations.  Nevertheless, the human billboards may receive training, at least a basic instructional session, on how to call attention to themselves in order to be more effective.

As part of the marketing effort, owners of human billboard companies probably join community business associations and networking clubs to get some well-needed visibility and an opportunity to explain the benefits of the service.

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