Offering club-goers free club reviews

Offering club-goers free club reviews

Business Idea:

Making money by offering club-goers free club reviews.

Overview:

Information is king in all industries and the night club scene is no exception. Andrew Fox realized this simple fact, and created Clubplanet.com in response.

Andrew gave up his job as an investment banker to his website all his attention. At first, volunteers provided early club reviews, but in time Fox hired a full-time editorial staff.

Aside form reviews, Clubplanet.com started to offer a guest list that provided access to hard-to-get-into clubs.

The site offered a discount off the cover charge to individuals who signed up on the site and arrived at the club before midnight. With this move Fox further enhanced the exclusivity factor of clubs, and boosted their revenues. Club owners paid Andrew a bounty for every club goer he brought in.

Today, Clubplanet.com includes thousands of club listings around the United States and the United Kingdom. The web site content is not only syndicated to various third-party clients, but along with a related family of sites, also brings in around $ 22 million a year.

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