Reporting celebrity gossip

Reporting celebrity gossip

Business Idea:

Making money by reporting celebrity gossip.

Overview:

Report celebrity gossip and insult or compliment individual starts. 

Perez Hilton, né Mario Armando Lavandeira Jr, is a writer who uses his website to Report celebrity gossip and insult or compliment individual starts. 

The 29 year old entrepreneur began his venture as a blogger trying to entertain himself and his friends. A year after changing his domain name from PageSixSixSix.com to PerezHilton.com, Lavandeira began to make money from his site. 

Revenue is generated from advertising sales and is apparently a lucrative business. While the writer does not make public his annual earnings, buying a top-of-fold skyscraper ad for 1 week will cost an advertiser $16,000 (41 million impressions).

While still the only blogger on PerezHilton.com, Lavandeira is branching out by booking and promoting concerts for new artists. The first concert promoted on the site sold out in four hours (without a line-up and just a blog post as promotion).

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