Sell a beer belly

Sell a beer belly

Business Idea:

Making money by providing people with a beer belly.

Overview:

If you don’t want to pay high prices for beer at sporting events, you may end up like Books Lambert of TheBeerbelly.com.  Books is an accidental entrepreneur that turned his youthful desire to sneak beer into places into an real life business.

After sending an inquiring email Gizmodo saying, “Hey, take a look at this”, Lambert’s interesting idea ended up being picked up by the press and his website received 3 million hits in just two days.  His site now gets anywhere from 4,000 to 100,000 unique visitors a day depending on the season and press coverage.

As a grass roots type company, advertising and promotion is fairly unstructured.  The young company mainly uses word-of-mouth, blogs and news sites to promote its product, which the beer belly site describes as “a removable spare tire that also serves a stealth beverage”.

The Beerbelly: Is made up of a neoprene “sling” and a polyurethane “bladder” with a tube for dispensing. The bladder is held in an insulated pouch in the sling, which is worn under your clothing for concealment. When worn, it looks just like a home grown organic beer belly.  Perhaps not the most attractive of looks but one that has proven to be a viable business idea.

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